In February, struggling internet company Demand Media(DMD) first announced its plan to separate its domains business from its content business. At the time, the company shared some metrics about each unit. More recently, amidst continued struggles in the content business, the CEO resigned, leaving the timing of the spinoff in doubt, though the company reaffirmed that it would be happening. Behind the scenes, though, the company continues to make progress in strengthening the domains division, and preparing for the separation. Towards that end, the fine sleuths at DomainNameWire.com report that the name for the new company is likely to be RightSide. They raise this possibility based on trademark applications recently filed by Demand Media, or, rather, by a company named RightSide which shares their address.
We’ve always preferred the domains business here, but with the introduction of new top level domains, the industry may be changing dramatically. At the same time, the content business, which has suffered at the hands of Google, may finally have stabilized. This is a fluid situation, and we expect to hear a lot more about it in the coming months.
Disclosure: The author holds no position in any stock mentioned
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