Tag Archives: SLE D.E. Master Blenders 1753

The Name Game Continues: Sara Lee Digs Into Its Past

Tired of reading about new names? Out of luck because Sara Lee recently recently unveiledD.E. Master Blenders 1753 as the new name for its international tea and coffee business. What is that name? Well, Douwe Egberts (the D.E.) is a name long (like since 1753 long) associated with coffee and that was apparently exactly what they were going… Read More »