Tag Archives: SLE Spinoff

Party Like It’s D.E. Master Blenders 1753! Sara Lee Spin Begins Trading Today In Amsterdam

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Sara Lee (SLE) has been very busy recently putting the finishing touches on the upcoming spinoff of its international coffee and tea business, D.E. Master Blenders International 1753. While it was not a surprise decision, the company’s board of directors recently formally approved the spinoff clearing another hurdle to completion. The transaction is a bit more complicated than usual… Read More »

The Name Game Continues: Sara Lee Digs Into Its Past

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Tired of reading about new names? Out of luck because Sara Lee recently recently unveiledD.E. Master Blenders 1753 as the new name for its international tea and coffee business. What is that name? Well, Douwe Egberts (the D.E.) is a name long (like since 1753 long) associated with coffee and that was apparently exactly what they were going… Read More »